"Working with Andrea Obston was one of the best investments we have made in 31 years in business.

Developing a crisis plan made us prepared to transition from 'what if, to when' and how to handle a crisis with confidence in both our communications and operations.”

Sharon L. Castelli, Executive Director
Chrysalis Center, Inc.
(a non-profit social services agency serving the Greater Hartford Area)

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> After the Crisis

Services > Pre-Crisis Planning

Pre-Crisis Planning – The Reputation Crisis Management Plan

We work with clients to develop a Reputation Crisis Management Plan that is unique to the situation. The process, which includes research, interviews with key stakeholders and a brainstorming session with senior managers, identifies potentially threatening situations and produces a comprehensive response. Plans cover such issues as:

General Rules for Communicating in a Crisis

The 10-Step Response – A Step-By-Step Guide
for When a Crisis Hits

Guidelines for Handling Difficult Situations

Dealing with the Initial Call From Reporters
Responding to Attacks from Bloggers
Handling a Difficult Interview
Access to Plan and Supporting Documents
Who Talks to the Media and When
Communicating With Stakeholders
Crisis Spotting – Identifying Potential Situations That Can Threaten the Organization
Building On-Going Relationships With the Press
Post-Crisis Evaluation

We also work with attorneys who are representing clients who can benefit from this type of plan.

Please contact us for more information about Pre-Crisis Planning for your company or organization.