During the Crisis

We have a well-established track record of “fighting fires”.  In all cases, our work is built around four goals:

• To operate within the legal constraints of the situation;
• To make sure clients are portrayed fairly, accurately and responsibly in the media (including Internet bloggers);
• To allow clients to preserve their reputations, whether or not legal actions result from the initial crisis; and
• To enable clients to get back to business as usual. 

What We Deliver

When a crisis occurs, our work may include any or all of the following:

• Formulating strategy with legal counsel, senior management, in-house public relations and marketing executives and stakeholders;
• Creating responses consistent with a client’s business strategy, vision and principles. If you are representing the client as an individual, the response will be consistent with the client’s personal values and principles;
• Collaborating with legal counsel on the content and distribution of appropriate materials to the members of the media;
• Serving as liaison between members of the press, legal counsel and corporate officials 24-hours a day;
• Collaborating with legal counsel to prepare in-house executives for interviews through media training (including on-camera interview simulations), creation of key talking points, and performing question and answer drills;
• Functioning as spokesperson, where appropriate;
• Creating communication vehicles for stakeholders such as customers, employees, members of the Board, volunteers and vendors;
• Leading a post-crisis review of responses and outcomes;
• Updating the Crisis Plan based upon the post-crisis review; and
• Suggesting follow-up public relations activities to help restore the organization’s reputation and status within the community. 

Please contact us for more information. If the situation is urgent, you can reach Andrea Obston any time at 860-243-1447 (office), 860-803-3043 (cell) or 860-653-2712 (home).